Research Writing

Product Marketing: Way to Market Success

Product Marketing Winning Strategies

Product marketing is a simple term. But there is more to product marketing than just advertising. For any business to succeed, one of the areas every business should focus on is marketing.

Your marketing strategy determines how people perceive your product. Which in turn affecting your sales. And remember, the end goal is to acquire as many sales as possible. Therefore, it is essential to present your product or service in the right way. All this is to ensure you leave a good and lasting impression.

There are several elements to consider when working on a product marketing strategy. The first thing to consider is your target. Work on winning marketing methods. For both B2B and B2C. Secondly, find marketing techniques that convert prospects to customers.

Elements of a Winning Product Market Strategy

Before settling on any product marketing method, it is essential to lay down a plan. It will help execute marketing effectively. Some of the things to consider and ensure you have a winning marketing strategy include:

  • Know Your Audience

Your audience could vary. From B2B, B2C, or in terms of age, or occupations, to mention a few. Identifying your target audience will ensure you use a suitable marketing method.

If you are marketing a product for people aged between 18 and 25. Then social media platforms will be effective. Videos and pictures will be an effective option. Unlike podcasts or even a blog post. If your target audience ranges between ages 60 to 70, social media won’t work.

  • Work on Analysis

Another critical element when coming up with your product marketing plan is to develop an analysis program. For instance, set your review every two weeks or one month. This will depend on your product and industry.

Follow-up and analysis. This is a great way to find out how well your method is doing. Or areas you need to improve in your strategy.

  • Focus on the Customer

The golden rule to effective and winning product marketing is to focus on the customer. Highlight the benefits the client acquires from your product. This could range from price, durability, uniqueness, or even availability.

  • Be a Pacesetter

Another winning strategy for productive product marketing is setting trends. Try out new methods. And don’t be afraid to go out of your comfort zone.

Caution. However, before making a big plunge, weigh in on the benefits. and the weaknesses of trying out a new marketing trend.

Product Marketing Methods

  • Blogs and Websites

Blogs and websites have become a popular marketing method. Recent studies show that about 80% of prospects prefer buying a product after reading a blog than watching an advertisement. For blog marketing to be a success, it is essential to include SEO. Here is more information on how to create a great blog.

Additionally invest in a great copywriter, copywriting is the art of writing compelling copy that helps convert readers to customers. For copywriting to be a success, a great copywriter needs to challenge and appeal to the human brain. This is because 80% of purchase decisions are made in the subconscious mind.

  • Videos

There are countless ways and tips on how to use videos for marketing your product. But one of the effective methods is the use of YouTube videos. Creating visually captivating videos helps clients picture the product in their life or routine.

Additionally, you could also use videos through the affiliate marketing program. Partnering with known personalities or companies to boost your sales also works by influencing the prospect.

  • Pictures

Another great and effective marketing method is the use of pictures. Pictures can be used in various ways. Include pictures of your products in your blogs and website posts. Have pictures of your products or service on social media platforms such as Instagram or Pinterest.

However, before setting up that Instagram page, it is important to find out how effective your product or service will perform on the platform. For instance, if you are selling flowers or house decoration items. Including pictures of the said items in a house set up, influences buyers.

Tip. It is said pictures speak a thousand words. For your pictures to capture that attention, invest in a good camera, learn editing skills, and always consider your lighting.

  • Email Marketing

Email marketing has in recent years, gained more popularity among users and business people alike, due to its effectiveness and ease in use. In a recent email marketing study, over 70% of businesses using email marketing recorded a positive impact in their businesses over the last year.

Email marketing uses a personalized approach, is a low-cost marketing method, and is easier to use. In the same study, it was seen that about 75% of millennials prefer business communications through emails. Also, email responses are higher than other methods as users can easily read, respond, and inquire about products through smartphones.

  • Podcasts

A podcast allows your clients to connect with your product. The buyers place a face on the product, creating more influence and the need to acquire a certain product. And although using podcasts as a marketing method is new. This method has over the years, gained popularity, and marketers are recording the number of listeners and learning the different ways to maximize the returns.

Using podcasts is also a great way to save on time, recording a podcast takes less time compared to a video or even writing a blog. And the best part about digital marketing, you can combine two or three methods that work best for your brand or product.

  • Social Media

Pictorial representation of social media marketing

The last and most crucial product marketing tool is the use of social media. When it comes to the new era advertisements methods. Social media was popularly known as a platform to connect with friends or get entertained. This has changed over time, with more people now using these platforms to market and spread the word about their products.

For instance, Facebook is one of the most popular social media sites used in business. Social media helps you spread the word to prospects and, just like other digital marketing methods, allows you to reach a global audience.

Research Writing

Nutrition: Secretes to Healthy Living

Pictorial representation of an individual researching and planning on nutrition

Nutrition, the way to a Healthy life 

A Freelancer’s Nutritional Guide to Healthy Eating

Besides influencing your weight and overall health. Did you know that what you eat also influences your memory, alertness, and mood? And, as a result, can have an impact on your productivity at work. All these revolve around nutrition.

With the increase in freelance opportunities, more people are now working at the comfort of their homes. While this is a great way to make a living while saving on extra costs, such as office space. Working remotely has its downside, with one of the main challenges maintaining a healthy nutrition regimen.

Here’s why

If you work from home, chances are, the new working environment has disrupted your eating habits. And in most cases, you end up snacking on unhealthy food. On the other hand, if you pop into your local coffee shop to get some work done, you are likely to order a coffee and a cake. These eating habits have an impact on our health in both the present and may also cause dire consequences in the future.

So if you have been snacking away during work hours, then it’s high time you make a few lifestyle and eating adjustments. And if you have no idea about where to start, fret not, this piece has you covered. Join in as we take a look at some of the healthy foods and snacks you can include in your daily life. As well as tips on how to plan and follow a healthy meal plan and track your food intake. You can get a well-crafted nutrition plan here

Healthy food and snacks

The list of healthy foods and snacks is endless. However, in this case, the focus is on foods that will keep you healthy and help improve your alertness and boost your mood.

  1. Lemon water

For most, coffee is the ideal morning drink. While coffee is a great beverage to keep you alert, too much caffeine can lead to insomnia or anxiety. In addition to your coffee, why not include some lemon water? Lemon water is an excellent antioxidant that boosts your mood and keeps you alert, in addition, lemon water has Vitamin C, which helps boost your immune system.

To spice up your lemon water, you could also add a few herbs, mint, basil, or cucumber, to mention a few.

2. Yogurt

Studies have revealed that foods high in probiotics help boost one’s mood. The study also revealed that foods high in probiotics also help in reducing depression symptoms. Yogurt is a great addition to your breakfast and can also be taken as a snack.  Other foods high in probiotics include buttermilk, pickled vegetables, miso, and kefir.

3. Turmeric

Turmeric is a popular spice and is mostly used in curries and soups. The deep-yellow spice has anti-inflammatory and antioxidants elements, which have been seen to improve one’s memory, helps in brain cell growth and reduces depression, which consequently helps to boost one’s mood.

  1. Foods High in Omega-3 Fatty Acids

Omega-3 fatty acids has for years been known to help boost memory and the immune system. Foods such as salmon, nuts, chia seeds, and sardines are high in omega-3 fatty acids, and have also been proven to reduce depression.

Other foods include:

Oatmeal, broccoli, citrus fruits, and eggs, to mention a few. These foods ensure you stay healthy, boost your memory, and improve alertness and productivity.

After identifying some of the food you need to add to your new diet, the next important step is to work on a plan.

Tips on Maintaining a Healthy Diet

  • Go Grocery Shopping

The first step is getting fresh supplies once a week. Write down a list of some of the healthy foods you need in your menu. Fresh foods from your local market are not only nutritious but a healthier option than frozen foods. For instance, lean meat from the farmer’s market is better than the frozen meat as it does not have any additives.

  • Write Down a Menu

Now that you have your foods, you are ready to write down a menu. Update your menu every week. This ensures your meal plan is fun and also allows you to try out different foods.

  • Have a Food Journal

Another tip to help you track your food intake is a food journal. Keeping a food journal will help you identify your weakest point and some unhealthy foods in your diet. Remember, for your food journal to be effective, you need to include every meal you eat in a day.

  • Learn to Read Labels

Find out the amount of calories and vitamins in your food. Besides ensuring you stay productive. Learning to read labels also helps you keep track of your weight.

  • Stock Up on Healthy Snacks

Experts recommend 3 healthy meals and either 2 or 3 healthy snacks in between. Following your menu will not be enough if you include unhealthy snacks. Unhealthy snacks have zero nutritional value and have high amounts of salt and sugar. This processed sugar affects one’s mood and as a result of affecting your productivity. In addition, processed foods are addictive and may lead to excess weight gain.

  • Stay Hydrated

Another great tip to ensuring you stay productive is drinking a lot of water. Experts recommend drinking around 1500ml to 2000ml of water in a day.


What you eat matters a lot. For you to stay productive and healthy, it is essential to make a personal decision to work on improving and changing some unhealthy eating habits. Learn to follow through with your menu, avoid take out, and limit processed foods.

In addition, for your healthy nutrition journey to succeed, including your family and friends, have an accountability partner, and have an end goal. For example, if your end goal is to boost your moods, find exciting recipes that are not only fun to cook but will also help boost your mood. You can hire a professional nutritionist here

Also, try out different methods and chose what works best for your routine, health, and lifestyle.

Important: Before making any critical changes in your diet, always consult with your doctor.

Blog Writing

Content Writing: Writing High Quality Material

Content Writing: Creating Appropriate Content for your Desires 

Great content is King: Here’s How to make it as a Content Creator

If you have been going through blogs on the internet, you have come across the popular saying. “Content is King.” However, content creators are now focused on not just content writing, but are now focused on creating outstanding content.

 You don’t want your content to be average. To ensure your content is influential and effective. Read on, as we dive deeper into how to create great content, and essential skills every great content writer should have. Or more so, you can get more insights on content writing here

  1. Identify Your Niche

The first and most crucial step in ensuring you create great content is by identifying a niche. You could use several methods to help you with this. First, find a topic or area in life you are passionate about and experienced in, ensuring your provide value in your articles.

You could also eye a lucrative niche when coming up with your plan. Furthermore, the end goal is to make an income. For example, technology, digital marketing, health, fitness, and finances are great niches. However, this does not mean other areas are not lucrative.

The third way you can identify a great writing niche is finding a gap, this is the information you want to read, but there are few sources to refer to. Like any other business, for content writing to be a success, you need to identify a gap in the market.

Now that you have identified your niche, the next step is,

  1. Identify Your Voice

Your writer’s voice influences your point of view, vocabulary, and tone. For example, suppose you want your content to be personalized. In that case, your phrases and sentence structure will be different from one using a formal tone. It is in the same way, these tones will differ from a narrator’s point of view.

Identify how you want your audience to view your content and don’t be afraid to try out different approaches to find out what works best for your content.

  1. Have Your Audience in Mind

Ask yourself these essential questions before embarking on any writing project.

  • What is your audience’s demographic?
  • Which is the prefered age group?
  • What do you want the readers to gain from your work?
  • Is the content meaningful and providing a fresh perspective?

These questions will ensure your content is relevant and beneficial. Moreover, you don’t just want content but exceptional content as well.

These three pointers have covered the first step in creating a lasting content writing career. The second stage is learning how to create great content.

Let’s dive right in

  1. Headline

Your headline is the gateway to your content. A great headline determines whether the reader will continue with your article or not. Make your headlines catchy and compelling. There are several tips to ensure you create a great headline.

  • Use a question; a question is a great way to invoke curiosity and in most cases, your reader will want to find the answer to your question.
  • The second way is using numbers; readers are drawn to countable results, the readers need to find out the various way they will benefit after reading your post. For instance, you could use “3 Proven Tips to improve your Content.”
  • Another method is the use of emotional adjectives. Readers will be drawn to your content if they feel an emotional connection. Phrases such as free, fun, or essential to mention a few resonate with the audience invoking the need to find out more about the content.

Giving a promise, like a number, including a promise in your headline, makes the readers curious to find out more.

Caution, don’t just make empty promises, and create catchy headlines and slack in delivery. Always ensure your content accomplishes what the reader yearn for.

Additionally, you could also use a combination of the three tips to create a great headline.

  1. Quality

Now that you have your reader curious and hooked to your content. You want them coming back for more, or even subscribing to an email newsletter, like and share your work. The answer to this is quality content, find out new and easy solutions.

  1. Use Easy Language

You want your work to appeal to a larger audience and be easily digestible. Use everyday vocabulary and short, easy to understand sentences. Before posting your work, edit to eliminate the jargon and awkward phrases.

Remember, your reader will not read through if they feel the need to find out the meaning of every few words in your work.

The final step in becoming a great content writer is identifying some of the skills you need to acquire or sharpen along the way. But remember, it is also important to identify common mistakes to avoid as a content creator.

  1. Great Research Skills

Remember, for your content to be unique, you need to provide your readers with a new and fresh idea. For this to be a success, you need to take time when researching, have an eye for unique solutions, read in between the lines, and take time to provide accurate information.

There are billions of blogs and websites today. Unfortunately, some of these websites are not recognized or ranked due to outdated information. Improve your research skills and find out relevant information, or even popular terms in your industry.

  1. Organizational Skills

Another skill you will need to learn in content writing is organization skills. There is much more than writing when it comes to creating content. For you to be productive in your craft, organize your time, set schedules on what topics to post, depending on the time of the year or even season.

For example, if you are working on keeping your house warms during the winter, it would be unrealistic to make such a post during the summer.

  1. Copywriting Skills

Another important skill you will need as a content writer is the art of copywriting. Copywriting helps you create a compelling and unique article that not only help to increase readership but also help in generating sales.

  1. SEO Writing Skills

Pictorial representation of SEO where content writing is always required

As earlier on mentioned, there are billions of blogs and website pages. Besides creating quality content, search engines also rank your work, depending on SEO skills. Things such as the use of keywords help to rank your work and present it to the right audience. Take time to learn this skill, and you can take a free online course on SEO and digital marketing.


With the right skills and writing tips, your content writing journey is guaranteed to grow. However, before getting started, find out your reason and grow at your own pace.

Qualitative Analysis

Business Writing

A Class Business Writing Tactics 

Here’s How to Write Your Next Business Project

When you think about business writing, what comes to mind? Is it a report to your seniors? Or maybe a document explaining more about your business to prospects? Or maybe a detailed pitch to get some partnerships?

All these answers are correct. Business writing is broad. Unfortunately, critical information sometimes gets lost. All this is due to poor structure or cliché terms. To help you avoid these in your next business writing project. Let us take a look at some of the types of business writing. Where to use them. And how to improve your business writing skills.

So let’s get down to business.

Types of Business Writing Formats and Where to Use Them

  1. Informational Writing

Besides making sales, it is also essential for businesses to record their progress. Business milestones for future reference are recorded too. Information business writing entails various activities. Business documents that track the business’s progress. Plan for future work. Compile legal documents and contracts.

 This information needs to be accurate and dated. Some of the documents under these categories include.


These could be annual, quarterly, or monthly business reports. Reports give an account of the transactions, losses, recommendations, and progress of projects. Most businesses rely on reports all along. This is to determine any technical communications to the workers or stakeholders.

Under the reports, one can also include a financial report. This report helps a company identify various aspects. Like the company’s expenses, profits, or even losses incurred. Financial reports also help determine significant changes in a company.

A good report has several components. Every organization has different formats. Here are some of the common rules and components to include in your report.


Minutes give a record of various things in a meeting. Things discussed, completed tasks by the members. And attendance by the members. Like a report, minutes also help inform future decisions on various matters concerning a company.

  1. Transactional Writing

This is everyday business communication. While informational business writing is targeted. It is to help track a company’s progress. Transactional business writing helps in everyday communication. This is to both the employees and customers.

These form of business writing entails, emails, invoices, dismissal letters, or official letters. For ease and effectiveness, most transitional business writing is under human resource departments.

  1. Instructional Writing

Business documents under instructional writing. Provide instruction to employers or customers. Instructional business reports also act as a future reference. This is in case of a business upgrade or malfunction. Some of the common instructional business documents include.

The Memo, memo is a short company document. It is directed to the workers on how to carry out certain tasks. Memos are a great way to communicate information to a large group of employees.

User guide, you might remember a user guide as part of a new appliance you bought. User guides are common, but did you know they are part of business writing? Besides providing great products to their users, companies also want to ensure that clients have the best experience. A user’s manual helps in achieving this. A user’s manual has a step-by-step guide on how to operate certain products and are also easy to follow.

  1. Persuasive Writing

Last on the list is persuasive writing, this is one of the most common business writing techniques. While generating sales and lead is essential in every business, the other forms of business writing also make up a great part of the growth and progress of a business.

Persuasive writing focuses on either generating sales by persuading prospects or creating links and connections to potential shareholders.

Unlike the other three, these documents have the sole intention of impressing the reader and influencing their decision. Some of the documents in persuasive business writing include.

The proposal, proposals give an overview of a company’s product or service. Explaining the benefits, costs, and effectiveness of their product. This document intends to provide information to the public that will influence their decisions in terms of purchase or in seeking a service.

The above four different types of business writing are an excellent foundation for ensuring your business writing project address the right audience and deliver necessary and useful information.

The next step is how to effectively write and improve your business writing skills.

  • Be Direct

Before reading the entire document, most people skim through. If the information is bulky, chances are, the reader will not read through. Be direct and include relevant information only.

  • Avoid Cliché

Besides having bulky and indirect phrases, the readers might not read through your document if you use of jargon and cliché words. However, don’t mistake cliché or jargon with industry terms.

  • Avoid Abbreviations

Another way to ensure your business documents are effective is to make use of full words. Abbreviations such as “&”and “etc”, make your work lack depth. Using a full word is professional.

Tip: However, if you have to use abbreviations, always explain their full meaning at the beginning of your report.

  • What is Your Message?

Like any other form of writing, one important question to ask yourself before jolting a word is the message. Ask yourself what you intend to achieve from the document. This question is also in line with identifying your audience.

For instance, if you are writing a proposal, intending to attract new financiers. You need to include information that portrays the company’s vision, mission, costs, and benefits. Always explain your impact on your customers, and financial benefits to the financiers.  If, on the other hand, you are releasing a press release to encourage more sales, then include how your product or service has benefited your customers.

Important Principles to Remember

Always have an end goal before working on any writing project. Use short and easy to understand phrases but most importantly, always read through your work after completing  and edit any awkward sentence structure or grammatical errors.

Additionally, don’t be afraid to ask for help. When tasked with a business writing project, ask for previous templates or business documents. Finally, practice some more, try out different writing methods, and don’t be afraid to think outside the box.

Research Writing

Business Law

Business Law Writing Setting: What to consider all along 

Copyright Rules and Regulation on Blogs and Websites

How does it feel when someone takes your belonging without asking and claims to be the owner? Not so nice. Now, imagine this, how would it feel when you find your blog, website, or book credited to another author? It is here that business law writing comes in.

Unfortunately, some people have had their hard work credited to another person. And although patenting songs, books, innovations, and designs are common. There are other critical areas to consider. Among the areas to consider copyright on blogs and websites. For more on this Expert Writers Circle can help expand.

Like designs or books, articles and blog posts should also be patented. Unfortunately, few people follow the procedures. And in some cases, others don’t understand the importance of protecting their work.

In this article, we delve deeper into the understanding of intellectual property. The reasons you need to patent your blog or website. How to apply for a copyright license. And important tips to avoid violating copyrights.

Understanding Intellectual Property Rights

Intellectual rights are laws and regulations intended to protect one’s original idea. These ideas may range from inventions, music, artistic designs, or books. These rights are divided into two, copyrights and industrial property rights.

Copyrights are awarded to artists, designers, musicians, authors, computer programmers, and films. These rights protect one’s work, for a minimum of 50 years after the owner’s death. On the other hand, industrial rights protect trademarks or unique signs, industrial designs, technology innovations, and trade secrets. Check out here for a structured guide on business law writing.

Importance of Copyrights on Blogs and Websites

With the number of bloggers and website owners increasing by the day. It is essential to protect your creations

  1. Credits Your Work

One of the main reasons you need to consider copyright on your blog or website is to ensure you receive your due credit.

Unfortunately, copyright defaulters can make a lot of money from your content. And without a copyright license, it is hard and sometimes impossible to put up a winning claim for any damages.

  1. Prevents Illegal Downloads

Secondly, copyright licenses help prevent illegal downloads. The growth of online businesses and awareness has come with its share of disadvantages. Still, there is an easy way to deal with these illegal acts. With a copyright license, you are sure to protect your work for years to come and can easily sue for damages.

Remember, you can only sue for damages for your work when you have patented your work.

  1. Ensures Fair Use

The fair use act is a permit awarded if you have a copyright license. This permit allows scholars or students to use excerpts of your work without violating your copyrights. Although many people download material illegally, it is also essential to set guidelines on what extent one can use your work. Fair use consent helps protect our work and protects your readers and scholars or students using your work.

  1. Facilitates Ease Transfer

In case you want to transfer your work or have a joint venture to finance your business or foreign investments.

How to Avoid Violating Copyrights on Blogs

  • Always Credit the Owner

Even as a creative, you will need to find inspiration from other blogs. While this is acceptable, it’s always essential to credit the owner.

And although using someone else’s work to inspire your own is not an infringement of their right. It is always courteous to also credit the owner.

A print out image representation of Terms of Service considered when writing business law

  • Understand Copyright Regulations Before Publishing

Another way to avoid infringing on a copyright is by reading and understanding some of the requirements. For instance, some websites, blogs, or authors, allow for fair use. Follow the set guidelines to avoid violating the fair use rule. In addition to following fair use, always read the terms and conditions.

How to Apply for Copyright License for Your Blog

Now that you have covered the basics, have a better understanding of intellectual property and some of the reasons you should protect your work. Let us take a look at how you can easily apply for a copyright license.

Acquiring a copyright license is not only easy but is also fast. With the aid of online self-service portals. Every country as different procedures when it comes to applying for copyright licenses online. However, if you are in the U.S, you will need to register your blog with USCO, this will cost you about $100. The next step is uploading your work, save your articles in HTML or PDF formats for ease when saving.

Once you have uploaded a new article on your blog, it is always vital to upload it on the USCO website as soon. Each country has a different portal and procedure when applying for a license.

However, if the online procedure is tedious, you may also opt to seek guidance from a lawyer. But first find the outcome of the policies and rules followed in your country, consider the cost and weigh the benefits before making this bold move.

Factors to Consider Before Applying for a Copyright License

  • Cost

Calculate how much you make form your work. Then find out how much it will cost you to protect your work on either month or annual basis. In most cases, for online copyright, you must pay a certain fee for your work to be copyrighted. If on the other hand, you opt for a lawyer, you need to calculate the service and work cost for the legal team.

  • Your Audience

While many blogger don’t apply for the copyright license. It is prudent if you have a large following. Analyze how much traffic your blog has, the potential, and how much you would lose if your work were stolen.

Tip: If you believe your work should be protected in the future, the work on increasing your numbers.

To Sum up

Intellectual property is a critical factor to consider when getting into any creative business. And more so with the rise in internet use for businesses. The online world is full of opportunities and there is space for everyone. And as the online business grows, there is more reason to consider protecting your work.

Blog Writing

Writing Tips


Appropriate Writing Tips 

Improve Your Writing with These Great and Easy Tips

Are you finally feeling ready and want to take that next step to become a writer? Then you are in the right place. Getting started is always the hardest part, and while you might be a great writer, no one will ever read your work if you do not make that bold step and start now.

Writing is no longer a thing of the chosen few, with the growth in online platforms such as websites, blogs, and EBooks. More writers can now share their work with the world. Unfortunately, not all writers make it big.

But the good news, the internet is now filled with great information on how you can set up a successful writing career and a great way to get started is by blogging. Here are some tips on blog writing.

In addition to learning how to blog. Join in as we go through some great writing tips and deal with one of the biggest problems most writers encounter.

  1. Practice

Remember the adage, practice makes perfect? For you to become a great writer, you need to write as much as you can. Like singing or drawing, writing too is a skill, therefore, it is essential to take time to practice as much as possible.

Tip, if you are struggling with writing often, set a target to type at least 500 words in a day, with time you will find writing will become easier and fun.

However, mere practice will not make you a great writer. While practicing, it is essential to follow the following procedures.

Find out at what level you are as a writer. This is a great way to track your progress and to improve your skill.

Secondly, be intentional and deliberate with your practice. Change comes from within, and this is the same when it comes to learning this new skill. If you need to have affirmation words reminding you, “you are the greatest writer in your times,” then use this to motivate you.

A final tip, when it comes to practicing and writing more often, is finding a mentor or coach. Seek advice and guidance from someone who has been through the journey before you. And it is now easier to find mentors through social forums.

  1. Read More

For you to be an outstanding writer, you need to read more often. Reading not only helps improve your language. But also helps you understand different writing styles, which will consequently help you identify your voice. Additionally, reading is a great source of inspiration, helping you build meaningful connections with other writers.

  1. Read Your Work Out Loud

Reading out loud helps identify awkward phrases and long sentences. You want your work to flow and for the readers to enjoy every step. Make the reading easy by using the correct phrases and using shorter, easier to understand sentences.

Reading your work out loud can also be a great opportunity to get feedback from your peers or friends. By inviting your friends over for a reading session.

  1. Get Feedback

Before publishing your work, sort for feedback, find out what people think about your work and areas you can improve on. Having people criticize your work may be scary, but this is one of the most effective ways to improve your craft.

Reviews are also a great way to find out what the audience wants to read more. And this in turn, helps you expand your voice and audience reach. Besides a review from peers and friends, it is also essential to hire a professional editor.

The first bold step is putting your work out there for the world to read. But remember, don’t only take the harsh negative criticism, find out what people enjoy about your book, and work on improving your craft daily.

Bonus Tip

Besides practicing or reading often, another great way to skyrocket your writing is by using the right writing tools. Find out more about the best writing tools here.

Dealing with Writer’s Mental Block

Besides improving and practicing daily, another essential area to work on as a writer is how to deal with a mental block

After writing for weeks, you might experience a writer’s block. This doesn’t mean you should not be a writer. Here are ways to help you eliminate the writer’s mental block.

First, acknowledge this phase. You may feel exhausted, but want to push through but find yourself working on a single page for hours. This is a sign that you might be experiencing a block.

After acknowledging your block, the next step is finding your most relaxing activity. This may be switching off your computer and phone and taking a walk.

Walking has both physical and mental benefits, besides keeping you fit. Walking has been seen to reduce stress and anxiety and also helps boost your alertness.

Another method to help eliminate the mental block is reading inspiring quotes, a blog, or a chapter of your favorite book. Reading helps stir up the writing spirits and inspires you.

Another effective method to boost your productiveness while experiencing a writer’s mental block is the Pomodoro time technique.

The Pomodoro technique helps you break down your work into manageable, easy tasks. For instance, if you are working on a chapter, outline the different parts of the chapter. When breaking down your time, set your timer for the next 25minutes, and work on your task without interruptions.

Pictorial representation of a watch, paper and pen. Preparing to start writing

Pomodoro Timer

After the 25 minutes take a 5 minutes break, breaking down your tasks into smaller, manageable workloads, helps you work on more and makes it useful. With time you could increase your working time as you like to ensure you achieve your day’s goal.

Take Away

Writing is an exciting journey and your experiences and lessons along the way are a great way to inspire and teach others something new. But remember, for your writing to make an impact, it is important to find out why you are writing, what you want to write, and to what extent you are willing to change your way of life to add the new schedule or skill in your life.

Additionally, perfecting your writing is a journey. And it can only be accomplished if you are ready to learn from your mistakes, reading more, and practicing your craft.

Research Writing

Resume Writing

Top-Notch Resume Writing Skills and tactics to Secure you A position 


Did you know, that recruiters take an average of 6 seconds to review a resume? Yes, the 6 seconds determine whether the employer takes more time to go through your resume or not. To help you make the most of the six seconds, here are professional resume writing tips, things recruiters look for in a resume, answers to mind-boggling questions such as how to deal with gaps in your resume, and how to select your preferences.

Let’s fire away

Resume Writing Rules and Tips

  •       Make it simple

Put on hold, your creativity when it comes to crafting a great resume. You want the hiring manager to get key information fast. Ensure your name, title, and educational background can be easily located.

  •       Make it Short

There is no problem if your CV is two pages or more; however, keep your resume short and straight to the point. You don’t want your resume to appear cluttered, focus on recent achievements and relevant skillset for the job description.

For example, if you have a long work history, include relevant job positions that suit your current application. This helps to reduce unnecessary information on your CV.

  •       Focus on Career Achievements 

The personal touch on your CV makes your resume light-hearted and, in some instances, may relate to the employer. But remember, the employee is interested in career achievements. So, make the most of the few seconds the recruiter has to spare to read your CV.

  •       Use a Professional Font

You want the employer to skim through, noting the essential details easily. Some of the most recommended fonts include Calibri, Times New Roman, Helvetica, Arial, and Georgia, to mention a few.

Also, you could use free templates to ensure your resume is professional and follows the standard formats. However, always customize your resume, to suit the company and job description. For more on professional font check here.

  •       Use Active Tense and Proper Grammar

Sentence structures, tenses, and word selection could influence the recruiter to either ditch or take a closer look at your resume.

  •       Customize Your Resume

Make a tailored resume for every job application. Copying and pasting your resume for every job application might be affecting your chances of landing that dream job. Take time to learn more about the company and how your experience and skills will work towards its growth.

 What Do Recruiters Look for in a Resume?

  •         Your educational background, always include the most recent education achievements. Remember, the intention is to keep the resume short. For example, if you recently received your MBA, this should be your first education highlight.
  •         In line with academic and professional achievements, your resume stands out if you include it. Work achievements and results. For instance, if in your previous position, you helped the company achieve a 50% increase in sales. Then mention this, employers want to see good results in previous posts.
  •         How much do you know about the company? Employers’ lookout for hints that show you know about their company. Keywords explaining your skills are a great indicator. Expert Writers Circle has a proper outline of what recruiters look for in a resume.

How to Deal with Gap Years

You now have the tips, and you are confident in your resume writing skills. But you have one more concern on how to deal with that one year you took to take care of your family or travel.

Fret not, read on as we take a closer look at winning tips to help you fill in these gaps without sabotaging your work experience or skills.

  •       Uphold Honesty

Not telling the truth may jeopardize your chances of getting the job once the employer learns the truth. However, there are small gaps that can be omitted in your resume. But if you are dealing with several years due to an illness or family responsibility. It is important to slot that in your resume.


You could highlight some of the things you learned during the gap years. For example, if you took a year off to travel, you could mention your competency in understanding people and different cultures, which makes you a good team player.

  •       Learn a new skill

Take time to learn a new skill, or enroll for a short course; this is a great way to ensure your gap year or months don’t damage your job application.

 Choosing References

Another essential component of a winning resume is your reference list. However, before including your references, find out more about the company and whether your referrals will be useful or not. If this is not clear, create a separate copy of your references.

To learn more about references, here are tips on how to select references.

In addition to your skills, educational background, your results, and excellent performance in previous job positions. An employer has more confidence in your work when you are praised or recommended by someone else.

  •       Select References that Know Your Career Achievements and Skills

While your close friends may seem a perfect fit as your references, friends know more about personal details. Instead, find someone who has seen your work and can explain your job achievements.

  •       Select Your References in line with the Job Description

References within your job description, are more compelling and give the evidence that you have the connections, assets or even skills to excel in your new position.

  •       Consider Internal References

Internal references are your current colleagues, mangers, or the CEO. Internal references, have seen you at your best and can confidently vouch for your work ethic to an employer.


It is important to change your references regularly, remember, your skills and expertise keep on growing you need to include a new list that can vouch for your work abilities. Additionally, asking someone to be part of your references for too long might be overwhelming. But as you change your references, remember to send a thank-you note to your previous references.

A recap

A winning resume should be short, clear and easy to read. Remember to include your strong skills as per the job description. And finally, always take time to customize your resumes for every job application. Find more information here regarding resume writing.

Research Writing

Interview Preparation

Interview Preparations; What to Expect and How to Deal with the Questions

Having a great resume can increase your chances of getting hired. But how you answer the interview questions matters more. It gives the hiring manager an idea of who exactly you are. Therefore, it is essential to have the right tools at hand. First, know and understand interview preparation. Then, know how to answer the questions correctly. This increases your chances of getting the job.

Your resume focuses on few parts about yourself. It may omit important details. Details you would want the employer to know about you.

Be detailed while answering interview questions. Include unique personal traits or achievements. All this might increase your chances of landing the job.

Interview Preparation 

Learn More about the Company

The first step is learning more about the company. Nowadays, there is a lot of information on the internet. For instance, about the company, a number of employers, vision, and mission.

Additionally, use social media platforms to find out more about hiring managers. Check their social media pages. LinkedIn is an excellent platform for connecting with potential employers. Also helps in finding more about them. You could use twitter to learn more about company trends.

Another resource to help learn more about the company is the company’s website. Read their blog to find out their voice. Familiarizing yourself with the company. This gives you a lead in providing great answers when asked. It, therefore, increases your chances of getting hired.

Dress for the Part

The first impression matters a lot. More so when it comes to interviewers. Below are some general tips to selecting your outfit include. Use the right colors. However, a rule of thumb is dress in neutral colors. Colors such as black, grey, navy blue, and white are safe and neat.

Grooming, yes, you read that right. Another essential part of dressing for an interview. Proper grooming plays a significant part. For men, ensuring you go for neat hair and beard cut. All this is vital in creating a good impression.

Another critical thing to consider grooming is your perfume. Smelling nice is great. However, using strong scents is not advised. Strong scents put off some of the hiring team members. Use mild, non-allergic scents.

Finally, when it comes to dressing, be minimal on your jewelry. Even if you love your jewelry and feel they are part of your identity. You don’t want to be seen as not fit for the job. For men, a good watch and a great belt will do. Always remember, less is more when it comes to jewelry.

Work on Your Body Language

Besides your dressing, your body language also creates an impression. For instance, standing with sluggish shoulders. This portrays, you are not confident. Sit and stand upright and maintain eye contact. Sitting with your legs and arms crossed. This sends loads of messages to the interviewer. The message delivered is that you are defensive and closed up person. Get more insights from Expert Writers Circle on Interview preparation.

Prepare for Questions to Expect 

Pictorial representation of an interviewer

Every interviewer seeks to know something different about your contribution to their company. There are some common interview questions to expect. Read on as we go through the most common interview questions and great answers.

  1. Tell me more about yourself.

This may seem like an easy question. But the employer is looking to find specific attributes. It is always in terms of your skills and work achievements. The first and most important thing to consider is avoiding repetition. Avoid telling the employer what is already on your resume.

When answering this question, keep it short and brief. You could touch on personal and job performance. Aspects of yourself not mentioned in the resume. Informing the employer why you are a perfect fit for their company.

  1. Describe Yourself

When answering interview questions focus on results. The employer is interested in your contribution to the organization. How your previous positions and abilities will help the company. How you will help them rank higher or make better sales. When answering these questions, highlight results-based characteristics. Traits that will help you be an ideal selection for the job.

For instance, you are an extrovert. Applying for a job as a manager, how will that help the company. You could include how the character helps you mobilize employees. How to relate better with the workers.

  1. What Are Your Greatest Strengths and Weaknesses?

These two questions are common. The questions are the employer’s way to gauge your honesty. Your weaknesses should portray an effort in improving yourself. While your strengths show why you are a perfect fit for the job.

When answering about your weakness portray them positively. You don’t want the employer to see you as inadequate. You must also remember that no one is perfect. So, your employer knows this too.

Therefore, it is essential to approach this question wisely. Highlight an area in your life where you noticed some weaknesses. And show you are working on improving yourself. For instance, if you are shy in crowds and airing your opinions. You could highlight this as a weakness. Remember how you are working towards becoming better. All this are key aspects to consider in the process of interview preparation.

  1. What is Your Salary Expectation?

Employer seeks to find out several things by asking these questions. All this is before settling on a deal. The employer needs to determine whether their budget is in line with your expectations. Also, these questions help in finding out whether you know your worth.

For instance, if you quote a low rate. The employer might be inclined to think you do not know your worth. Or, you are not confident. Or not capable in your work. Excessively high rates, on the other hand, may put off the employer.

Learn to strike a balance by finding out how much the company pays for specific positions. Remember to point out you are open to negotiating. Negotiating on a rate that suits both the employer and yourself is essential. This makes the employer have confidence in you.

These are just a few of the most common interview questions to expect. When preparing for interview questions, be open-minded. It is essential to be clear-headed and calm. Don’t rush when answering the questions. Most importantly, always maintain eye contact.

Your take away

You might not know what questions to expect during the interview. A great approach is to always to focus on your input to the company. And not about yourself when answering the questions. Keep in mind employers is interested in working with result-oriented people. People who bring maximum results to the table. Get more insight on interview preparation here.

Research Writing

Report Writing

Some people often confuse reports and essays. It is so as they are interchangeably used in the school context. There are several similarities in academia. Report writing and essay writing use different formats. They also have different goals.  An essay comprises of ideas and arguments. The arguments seek to communicate an idea to the reader.

A report, on the other hand, is technical, scientific, and business-like. Report writing is based on factual statistics. And compromise of analysis, explaining the causes of a certain issue. Also, they providing recommendations based on results.

Most report writing formats are clear and easy to follow. However, the guidelines may differ from school or institutions. Before embarking on a report writing project, find acceptable report writing formats. Do not forget general guidelines from your professor or employer. Get a clear and well-articulated guide of report writing here.

Components of a Report

Your report should have a description of the situation. As mentioned earlier, reports highlight an issue. A good topic examines the facts. Can also expound on the outcomes of the issue at hand. Most importantly, has sources. Your sources could range from interviews or data trends. Also, a good report gives a detailed explanation of future projections. The information is based on your research. Finally, a good report always has a conclusion. Your conclusion should provide a summary of your findings. This always explains whether your report has achieved its purpose.

Now you have the important aspects to include in your report. Let’s get started. We start with compiling, researching, and compiling the report.

Plan Ahead

You need the report to be easy to follow, factual, and timely. To help you in this, the first step involves understanding the brief. In academia, the professor will give a summary of the topic at hand.

Secondly, establish the reader and end goal. Knowing your reader and goal helps you in selecting an ideal format as well as terms. For more information regarding establishing your reader, click here.

Executive Summary

An executive summary should not be more than a page. It is also advisable to work on the executive summary after compiling the report. The executive summary makes it easy for the reader to go through the document. For more information on how to write an executive summary, find it here.


The introduction explains the topic, the motive of the report, and an outline of the structure. A good introduction should be about ½ or ¾, a page. Remember to focus on the reader. Ensure the reader understands what exactly they should expect from the report.


The body has a detailed explanation of the issue or reports subject. Giving statistics and numbers. Include tables, pies, maps, or even charts, to further explain your work. Using numbers is a great way to make your report authoritative. It also makes your work easier to understand.

Tip: This is the most detailed part of your document. To ensure your report is readable, include headings and subheadings. Additionally, use numbers, bullet points, and highlight key points. Another important tip when working on your body is paragraphing. Use each paragraph to explain a different point.

As part of the body, your report should also have recommendations. Giving an account of thoroughly backed information on how your findings make a difference.

The Conclusion

Your conclusion is a wrap-up of what you mentioned in your body. Make it simple and clear. Some of the important questions to help with a strong conclusion are outlined.

Your end goal and purpose of the report? Give a short explanation, on how you achieved your end goal.

Your findings? You could include a statement explaining how you came up with your sources. And how they helped reach your goal. For example, if you used interviews, include a statement explaining this.

A major discovery about your topic? Besides having recommendations sections, you could also highlight major discoveries made. The discoveries made at this point are during your research. And how it influences your end goal.

Does your report answer the brief? Finally, let the reader know whether you achieved to get the answers.

Before reading through your document, some readers will go through your introduction and conclusion. Therefore, it is important to make the most of it. All this can be done by including relevant and helpful information.


An appendix contains non-essential information. However, it helps ensure the reader has a deeper understanding of the issue. The appendices should be used for each topic and describe some of the contents.

Although the appendix is an integral part of the report. Your main body should have the most important aspects of the topic. When the appendix is omitted, then the report is understandable.

In addition to extra information, you could also include maps and diagrams in your appendix. However, avoid stuffing your appendix with excess information. Get a well-outlined guide on how and what to include in the appendix here.

Reference List 

When writing your report, you will find that some of your ideas and arguments have similar components to those of other writers. Owing to this, it’s important to correctly acknowledge the use of other author’s material by referencing your paper.


Consider the reader. There are three types of reports; academic, business, and technical reports. You can get a guideline on writing each of them here. If you are writing an academic report, then center your work based on your study. All this is just to be clear to your tutor. If you are presenting the report to seniors or colleagues. Then you could use industry terms. However, when dealing with the public use easy to understand terms.

Use easy language. Even if you are eyeing your colleagues. It is essential to use easy to understand language. Avoid jargon and cliché words. In line with easy language, it is also essential to mind sentence structure. As well as your grammar. Have an editor go through your work. Or simply read through your work before making a final submission.

Follow specific formats. Learning or business institution has different specifications when it comes to formats.

Bottom Line

With your motive and reader in mind, working on a business or academic report is now easy. After settling on the topic. Take your time to find various sources to help you back your arguments. Ensuring your report communicates a clear message. It also provides viable solutions for the problem.  Most importantly, always refer back to the formats. Not forgetting institution general guidelines.

Research Writing

Writing A Top-Notch Essay

Even before you join college to the moment you finally receive your admission letter; you are expected to work on several essays. It takes time for one to sharpen their essay writing skills to a point of writing a top-notch essay. Getting it right for the first time is not easy. To help ensure your practice reaps, it is essential to couple up your writing with a few do’s and don’ts. For more information, you can check out a detailed explanation at Expert Writers Circle

But first, let us take a closer look at: What is an essay? 

An essay is an academic piece, formatted in paragraphs, and set out to answer a particular topic or answer a question. The paragraphs are sectioned into arguments, which are drawn into a conclusion. Essay formats are straight forward and comprise of a title, the body, conclusion, and references. All this is a general and essential structure for writing a top-notch essay that meets all the professional requirements.

The Dos and Don’ts in Writing a Top-Notch Essay

  1. Carefully Read Your Prompt and Syllabus. 

Some tutors offer a detailed and easy to understand prompt, guiding you on what exactly they expect from the essay. However, some give a vague idea of what you should write. Whether the prompt is easy or vague, it is essential to follow, understand, and refer back to the instructions to ensure you stay on the right track.

  1. Research 

Your research sets your essay apart, write down a list of research sources and methods. Besides a literature book, you could also use the internet to source great material for your essay. However, remember to cite properly, to avoid plagiarism. You have now understood the prompt, identified your sources. The next step is now writing the essay, before that, ensure you.

  1. Follow and Understand the Formatting Requirements

While some professors are not strict about the formats, it is always good to ask for clarification on their preference in terms of font, size, and styles. There are several writing formats, from MLA, APA, and Chicago, to mention a few. These writing styles differ from one institution to another, so be sure to find out from your professors or colleagues. For more information regarding formatting and writing styles. Expert Writers Circle has a detailed and simple structure that explains all the styles.

The Don’ts

  1. Don’t Overuse Jargon 

Overusing big and cliché words might affect your grade. You might think that using big words portrays you as a wordsmith. But contrary to that, using jargon might portray your work as shallow. Trying to compensate for the little research.

However, it is essential to identify between excess jargon and industry terms. Despite making the essay easy to understand, including industry terms, shows your understanding of your course.

  1. Don’t Waste Time

You might have the entire semester to deliver your essay. Don’t wait until the last few weeks. After identifying your sources, start working on your piece as soon as possible. Working on your essay sooner also gives you time to make any necessary changes before the final submission.

  1. Don’t Use any Information Without Academic Backing

A direct order insisting one to write something

As previously mentioned, besides literature books, there are more sources on the internet. However, before using any information, always ensure it is accurate and academically credible.

The above do’s and don’ts when it comes to essay writing are an easy guide. Another important factor to consider when writing your essay is your conclusion. Your essay introduction gives a great overview of what to expect in the main body, but the conclusion is as essential.

The conclusion is a great place, to sum up, all your essential points. Use your conclusion as a P.S. below are critical pointers to consider when writing a conclusion.

Avoid repeating your introduction in your conclusion part. The introduction and conclusion are two different parts of an essay. Additionally, avoid summarizing your body in the conclusion. Remember, you have already highlighted key points in your body.

Your conclusion is not the place to include new arguments or left out information. Instead, a good conclusion is like a sales pitch. Your conclusion is the last opportunity you have to make a final argument. Point out the strength of your case or points in your essay. In case you may need your essay or paper written by a professional writer, you can hire one here.  Get your paper written professionally with top-notch essay standards.

Tip: Always ensure your introduction gives an overview of your work. While the conclusion seals the deal by explaining your arguments in the paper.

Pictorial Representation of Planning before starting to write an essay

Besides the do’s and don’ts, here are more important tips to help you in improving your essay writing skills.

Ensure your essay or paper is easy to read. Before giving a final grade, some professors skim through the work to get an idea of what the essay entails. Using long sentences or mixing up paragraphs may have a negative effect on your grade. To avoid this, ensure that your essay is easy to skim through. Have your key points highlighted and using the right format.

Also, let every paragraph have a specific point. Your work will be easily understood when each paragraph has a particular point.

Highlight the key points in your essay, always highlight key points. You could use numbers or bullet points to showcase the key components of the essay.

Use transition words between paragraphs. Another great tip to ensure your work is easy to read and skim through. By using transition words in between paragraphs is a good example. Transition words make your work appear organized and helps communicate one point to the other. For more clarification, questions, or any hitch-backs, feel free to contact us here. We will surely get to your case right away.


With your essay having the ultimate goal of answering the question or discussing the topic at hand. It is essential to follow through with the above easy guidelines. Working on an essay makes it easy to compile information and present your arguments in an easy, straightforward manner. It is essential to remember and have your end goal in mind. This ensures you remain relevant while backing them with authoritative sources. By following all the above steps and guidelines, there is a high chance that you have what it takes in writing a top-notch essay.

Important Take-Away

Pay close attention to your introduction and conclusion. Your introduction should inform the reader of your intention. Why you chose that topic or question. On the other hand, your conclusion should answer your findings if you are working on a problem. You could also include your final verdict, depending on your results. To back your answer, ensure your introduction and conclusion is interesting enough. This will help attract someone to read your arguments.